Recommended Reading for Fishpond

The E Myth Revisited

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About it

by: Michael E. Gerber

Fishpond button

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business — whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.


The ABC’s of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read – And Invest in

Rich Dad's Advisors: Writing Winning Business Plans: How to Prepare a Business Plan That Investors Will Want to Read - and Invest in

by: Robert T. Kiyosaki, Garrett Sutton, Garrett Sutton

Fishpond button

Learn how to prepare and utilise the most important document for any organisation – the business plan. Whether one is just starting out or is already in business and needs to refocus, this practical guide will clearly instruct how to prepare a winning business plan.

This book will become a valued resource for any entrepreneurs and business owners on their path towards future success. There are as many outlines for business plans as there are business plans.

But in WRITING WINNING BUSINESS PLANS, Rich Dad’s Advisors author Garrett Sutton explains how the basics of writing a great business plan tend to fall into four main parts: The Business – all pertinent aspects of the business on every aspect of production from initial idea to service after the sale; The Marketing – thorough discussion of the industry and your business’s place in it; The Financials – short- and long-term costs and revenues presented in ways that will help financial experts to determine the risk of your business idea; The Supporting Material – how to back up your proposal with the contents of the rest of your plan, which depends on the type of business you are planning.


The 4-hour Work Week

The 4-hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

by: Timothy Ferriss

Fishpond button

Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: how Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week; how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want; how blue-chip escape artists travel the world without quitting their jobs; how to eliminate 50 per cent of your work in 48 hours using the principles of a forgotten Italian economist; and, how to trade a long-haul career for short work bursts and frequent ‘mini-retirements’. This new updated and expanded edition includes: more than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point; real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than GBP5 a meal; how lifestyle design principles can be suited to unpredictable economic times; and, the latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

About the Author

Tim Ferriss speaks seven languages; holds a world record in tango; is a national Chinese kickboxing champion; has beaten four world champions in cage fighting; and has appeared on a hit TV series in China and Hong Kong. Since his debut presentation on The 4-Hour Workweek at the world-famous SXSW Interactive conference on March 12, 2007, Tim has been invited to speak at some of the most innovative companies and universities in the world, ranging from Google and PayPal to Princeton University and the Stanford Graduate School of Business. His blog is ranked in the top 1,000 in the world, receiving around 20 million hits per month.

Promotional Information

A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it’s not all about work


Secrets of the Millionaire Mind: Think Rich to Get Rich!

Secrets of the Millionaire Mind: Think Rich to Get Rich!

by: T. Harv Eker

Fishpond button

Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially?

In this fresh and original book, T. Harv Eker explains how you too can master the inner game of money so that you will not only achieve financial success but keep it once you have it.

Using breakthrough techniques T. Harv Eker shows you how childhood and family experiences and inner mental attitudes shape your view of money. Each of us has a personal money and success blueprint already ingrained in our subconscious minds, and it is this blueprint that will determine the course of our financial lives.

Eker reveals: powerful ‘declarations’ that drive new, money-attracting beliefs into your subconscious; dozens of high-income and wealth creation strategies; what truly wealthy people know that others do not; the cause of almost all financial problems; and how to earn passive income, so that readers can make money while they sleep.

Armed with insights provided in this book, you can begin taking action to transform your financial self, quickly and permanently.


Secrets of Marketing Experts Exposed!

Secrets of Marketing Experts Exposed!

by: Dale Beaumont

Fishpond button

“This book takes you up-close and personal with sixteen of the best marketing minds in the country. Collectively they have added billions of dollars to the bottom lines of businesses. Now, in one place, you can discover all of their secrets and tap into the same knowledge that others pay thousands of dollars to learn.” – Dale Beaumont.

In this book you’ll learn:
Specific questions you need to ask to create a powerful marketing plan.
How to build a market-leading brand without having to pay for advertising.
A step-by-step formula to create joint ventures with large multinationals.
Tips to become number one on Google and generate serious web traffic.
How to tap into the power of the media and generate loads of free exposure.
Insider tips to receive an endless amount of targeted referrals.
And over 100 other low-cost marketing strategies that really work.

Featuring:
Scott Wilson
Jane Toohey
Michelle Duval
William Scott
Shaun Stenning
Darren Stephens
And much much more


Sales Dogs: You Do Not Have to Be an Attack Dog to Be Successful in Sales

Rich Dad's Advisors: You Don't Have to Be an Attack Dog to Explode Your Income

by: Robert T. Kiyosaki, Blair Singer

Fishpond button

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business.

The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength.

You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker.


Richest Man in Babylon

The Richest Man in Babylon

by: George S. Clason

Fishpond button

Read by millions, this timeless book holds that the key to success lies in the secrets of the ancients. Based on the famous “Babylonian principles,” it’s been hailed as the greatest of all inspirational works on the subject of thrift and financial planning.

The simple secrets for achieving personal wealth. Read by millions, this timeless book holds the key to success–in the secrets of the ancients. Based on the famous “Babylonian principles,” it’s been hailed as the greatest of all inspirational works on the subject of thrift and financial planning.

The simple solution for a strong financial future. This celebrated bestseller offers an understanding of–and a solution to–personal money problems. This is the original classic that reveals the secrets to acquiring money, keeping money, and making money earn more money.

Simply put: the original money-management favorite is still the best


Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Don’t

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Don't

by: Robert T. Kiyosaki

Fishpond button

Robert Kiyosaki reveals how he developed his unique economic perspective from his two fathers: his real father, who was highly educated but fiscally poor; and the father of his best friend – an eighth-grade drop-out who became a self-made multi-millionaire.

The lifelong monetary problems experienced by his “poor dad” pounded home the counterpoint communicated by his “rich dad”. Taking that message to heart, Kiyosaki was able to retire at the age of 47.

This book lays out his philosophy and aims to open readers eyes by: exploding the myth that you need to earn a high income to be rich; challenging the belief that your house is an asset; showing parents why they can’t rely on schools to teach their children about money; defining once and for all an asset versus a liability; and explaining what to teach your children about money for their future financial success.


Rich Dad’s Who Took My Money?: Why Slow Investors Lose and Fast Money Wins!

Rich Dads Who Took My Money?: Why Slow Investors Lose and How Fast Money Wins

by: Robert T. Kiyosaki, Sharon L. Lechter

Fishpond button

In the eighth book in the “Rich Dad’s” series, Kiyosaki shows how one can velocitize their money in such a way that they can quickly achieve financial wealth with extraordinary returns and amazing growth.

Sound too good to be true? It’s not–and Kiyosaki and Lechter show how anyone can make the move right now.