Recommended Reading for Fishpond

Words That Sell: Thesaurus to Help Promote Your Products, Services and Ideas

Words That Sell: Thesaurus to Help Promote Your Products, Services and Ideas
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“A thesaurus that works as hard as you do . . . you’ll wonder how you ever managed without it.” — “Advertising Age” Listing more than 2,500 high-powered words, phrases, and slogans, “Words That Sell” is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling.

Arranged by category for handy reference, it covers everything from “snappy transitions” to “knocking the competition,” from “grabbers” to “clinchers.” There are 62 ways to say “exciting” alone; 57 variations on “reliable”! Whether you are selling ideas or widgets, “Words That Sell” guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:

  • Cross-referencing of word categories to
  • stimulate creative thinking
  • Advice on targeting words to your specific market
  • Tips on word usage
  • A thorough index
  • A concise copywriting primer
  • A special section on selling yourself

The first real improvement to the thesaurus since Roget, “Words That Sell” is an indispensable guide to helping you find great words fast.

Why We Want You to Be Rich: Two Men – One Message

Why We Want You to be Rich: Two Men with One Message

by: Robert T. Kiyosaki, Sharon L. Lechter, Donald Trump, Meredith McIver

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The world is facing many challenges and one of them is financial. The entitlement mentality is epidemic, creating people who expect their countries, employers, or families to take care of them. Donald Trump and Robert Kiyosaki, both successful businessmen, are natural teachers and have joined forces to address these challenges.

They believe you cannot solve money problems with money. You can only solve money problems with financial education. Trump and Kiyosaki want to teach you to be rich.

“Give a man a fish, and you feed him for a day. Teach him to fish, and you feed him for a lifetime.”
They each could have written a book on the subject, but they chose instead to write a book together because of their shared passion for education and their desire to bring emphasis to the importance of financial education.

In addition they have designated a portion of the profits from each book to be donated to charitable and educational organizations that also support financial education.

“Why We Want YOU To Be Rich, Two Men — One Message” was written for you.

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life

by: Spencer Johnson

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Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy.

Cheese is a metaphor for what you want to have in life – whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want – the organisation you work in, or the family or community you live in.

This profound book from bestselling author, Spencer Johnson, will show you how to anticipate change, adapt to change quickly, enjoy change and be ready to change quickly again and again.

Discover the secret for yourself and learn how to deal with change, so that you suffer from less stress and enjoy more success in your work and in life. Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.

The World is Flat: The Globalized World in the Twenty-first Century

The World is Flat: The Globalized World in the Twenty-first Century

by: Thomas Friedman

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The beginning of the twenty-first century will be remembered, Friedman argues, not for military conflicts or political events, but for a whole new age of globalization – a ‘flattening’ of the world.

The explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal – and competitor – of the other. The rules of the game have changed forever – but does this ‘death of distance’, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust? Friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand. (more…)

The Tipping Point

The Tipping Point: How Little Things Can Make a Big Difference

by: Malcolm Gladwell

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This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas.

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.

The Three Laws of Performance

The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life (J-B Warren Bennis Series)

by: Steve Zaffron & Dave Logan

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When a hurricane warning is announced, everyone’s concerns and actions become focused on that expectation; the hurricane essentially becomes the future which people are “living into.” Similarly, when an organization needs to transform or make the leap to a higher level, everyone involved should be “living into” the vision of the organization’s new, improved future. But in the majority of organizations, the future people are living into is based on past performance and experience, and so major transformation is almost impossible.

Steve Zaffron is, CEO of Vanto Group which has helped hundreds of companies envision and effectively implement major change and performance improvement. Zaffron and Dave Logan outline this proven system for rallying all of an organization’s employees around a new vision, and more importantly, making it stick. Their focus is on making such transformations permanent and repeatable, providing practical examples from Vanto Group’s clients such as Apple, Lockheed Martin, Reebok, BHP-Billiton, Johnson & Johnson, Morgan Stanley, and many others.

The Millionaire Next Door: The Surprising Secrets of America’s Wealthy

The Idea Generator: Tools for Business Growth

by: Thomas J. Stanley

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The Millionaire Next Door: The Surprising Truth about Wealth in America exposes for the first time how ordinary Americans get and stay rich–withour inheritance, advanced degrees, or lottery jackpots.

Readers learn the seven common denominators that show up again and again among people who have built their personal fortunes from scratch.


The Idea Generator: Tools for Business Growth

The Idea Generator: Tools for Business Growth

by: Ken Hudson

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Outlines 60 effective and practical tools to help you create a range of big, new concepts, teaching you how to unlock your creative abilities, helping you to solve problems, create new opportunities, and improve individual and team performances.

Table of Contents

Contents Introduction1Ten tools to solve problems in a more powerful way2Ten tools to create new growth opportunities3Ten tools to immediately improve your performance4Ten tools to enhance your team’s performance5Ten tools to help you sell with more impact6Ten tools to deliver breakthrough leadership resultsConclusionNotesFurther reading

From the Author

The Idea Generator is written for anyone in business that wishes to create new ideas, improve their performance at work or sell more. It is written in a simple and accessible style that is jargon free. The tools have been developed from helping managers and leaders to solve problems or create new growth opportunities. The tools are simple and effective.

The E-myth Revisited – CDAudio

The e-Myth Revisited: Why Most Small Businesses Don't Work and

by: Michael E. Gerber

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In this compact disc edition of the totally revised underground bestseller — “The E-Myth,” Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to “The E-Myth Revisited,” you will truly be able to grow your business in a predictable and productive way.

Michael Gerber is the founder and chairman of The E-Myth Academy, based in Santa Rosa, California. He is the bestselling author of THE POWER POINT, THE E-MYTH, THE E-MYTH REVISITED and THE E-MYTH MANAGER as well as a highly sought-after speaker around the world and small-business revolutionary.